TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
click-through rate [1 record]
Record 1 - internal organization data 2019-04-03
Record 1, English
Record 1, Subject field(s)
- Advertising
- Electronic Commerce
- Internet and Telematics
Record 1, Main entry term, English
- click-through rate
1, record 1, English, click%2Dthrough%20rate
correct
Record 1, Abbreviations, English
- CTR 2, record 1, English, CTR
correct
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The percentage obtained by dividing the number of advertising clicks by the number of times the Web page was consulted. 3, record 1, English, - click%2Dthrough%20rate
Record number: 1, Textual support number: 1 CONT
A click-through rate can help digital marketers measure the efficacy of a variety of online marketing campaigns. It may be utilized with a variety of mediums, such as display advertisements, email advertising and paid search. It can also be used to measure the effectiveness of advertising copy, titles and descriptions that make up the metadata of online content. 4, record 1, English, - click%2Dthrough%20rate
Record 1, French
Record 1, Domaine(s)
- Publicité
- Commerce électronique
- Internet et télématique
Record 1, Main entry term, French
- taux de clics publicitaires
1, record 1, French, taux%20de%20clics%20publicitaires
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- taux de clics 2, record 1, French, taux%20de%20clics
correct, masculine noun
- CTR 2, record 1, French, CTR
masculine noun
- CTR 2, record 1, French, CTR
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Rapport, exprimé en pourcentage, entre le nombre de clics publicitaires constatés et le nombre de fois que la page Web a été consultée. 1, record 1, French, - taux%20de%20clics%20publicitaires
Record number: 1, Textual support number: 1 CONT
Les taux de clic les plus souvent rencontrés sont les taux de clic display (bandeaux / bannières), les taux de clic sur annonces AdWords et les taux de clic email. [Le taux de clic] se mesure en divisant le nombre de personnes cliquant sur le lien ou l'élément publicitaire par le nombre de destinataires (email) ou de personnes exposées (publicité). 3, record 1, French, - taux%20de%20clics%20publicitaires
Record number: 1, Textual support number: 1 OBS
CTR : acronyme anglais utilisé pour désigner le «click-through rate» ou taux de clics. 3, record 1, French, - taux%20de%20clics%20publicitaires
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Publicidad
- Comercio electrónico
- Internet y telemática
Record 1, Main entry term, Spanish
- tasa de clics publicitarios
1, record 1, Spanish, tasa%20de%20clics%20publicitarios
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- tasa de visitas a las páginas publicitarias 1, record 1, Spanish, tasa%20de%20visitas%20a%20las%20p%C3%A1ginas%20publicitarias
correct, feminine noun, Mexico
Record 1, Textual support, Spanish
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